A fresh start calls for a new color scheme. Bring out the crayons

A fresh start calls for a new color scheme. Bring out the crayons

Creating our imageI write every morning in my journal…or at least that’s my goal. This morning I was thinking about my upcoming move, 64 days.  My sofa is in desperate need of reupholstering so I’m daydreaming about color. The colors I’m feeling drawn to these days are bold— more reds, purples and soft pinkish-oranges, a drastic change from my cool soft blue-greens.

And that led me to think about creative business planning.

What if we viewed our lives as the unfolding of a brand, a story?  At any point in time we can change our logos, refine our stories, and update the colors of our lives. That’s what I’m in the process of doing, and my impending move is leading me to think of my life in a new way. This feels right on many levels. It’s not just the whimsical indulgence of planning a new color palette or buying fabric—it’s more of a process, something intuitive.

I started my freelance writing career working for a digital marketing/content strategist. One of the things they did was to create personas of typical users for a product or brand–it allowed all of us to visualize, to connect with client’s ideal customer. The needs of a 32-year-old stay-at-home white suburban woman with 2 kids required a different approach than those of the black single 40-year-old male working in a corporate environment.

What does a single 60-year-old writer look like? What’s her brand, her logo, her colors?

This is one of those transitional places in life–selling a home, downsizing, divorcing, helping the last child launch into adulthood.  We aren’t necessarily different people at that point, but we do have gaps to fill, routines to modify and new habits to embrace. And, it might be that our external circumstances change as we explore what those changes mean for us. That’s where I am right now. The play with color and room layout isn’t just whimsy, it’s an exercise to help me step into that new place. Once I can ‘see myself’ there, I can adapt more readily. Just like our business–we have to envision where we want to be, describe what it will look like, and then take actions to bring it to fruition. How we do that is an individual choice–for me, it might start with a new desk in a well-placed spot with a view of nature, a place for my coloring pencils, and a clear sense of purpose.

It’s a journey. It can be haphazard and a hodge-podge of colors and images, or it can be well-thought out and visually/emotionally satisfying. My journey requires coloring pencils and grid paper! What do you need?


Image from Photopin 

  • Carol Cassara (@ccassara)
    Posted at 15:36h, 25 May Reply

    All I need are words–like a psychedelic trip, they are my colors.

  • Kathy @ SMART Living 365.com
    Posted at 19:29h, 25 May Reply

    Hi Walker! This is a great way to approach your move AND be more clear and aware about what it is you want to experience with the rest of your life. It’s a very good example of “deliberate creation” rather than what most people do to create by “default.” Besides, I tend to believe that we are the authors of our own life story on many levels, so why not create the best story possible? ~Kathy

    • Walker
      Posted at 21:09h, 25 May Reply

      Sometimes it really is about how we create our stories. Thank you for your thoughts, and your support.

  • Donna
    Posted at 23:26h, 25 May Reply

    Starting new sounds so wonderful,
    It sounds like a lot of things are changing other than locale. New colors? There’s a lot going on….we go through many different incarnations. I had something profound occur last week, a chance to start over, I need some new colors too!

    • Walker
      Posted at 07:08h, 26 May Reply

      Donna–I think so. My awareness of color has intensified over the last year or so. I can’t quite explain it, but the attraction to these strong reds and oranges seems to mirror other changes. It’s fun as well to dabble with color, literally. I’m teaching myself to watercolor so I get to play in that arena as well. There’s a creative connection that those in the artistic world could explain more succinctly.
      Best to you as you grab your coloring pencils and start to play!

  • midlifecrisisqueen
    Posted at 12:29h, 29 May Reply

    WOW! We are in such a similar place right now Walker! Our new home is almost finished and I am feeling freer than ever with new colors, textures, and ways of seeing my own life. Isn’t it fun?

    • Walker
      Posted at 10:08h, 31 May Reply

      Laura Lee, I’m sure at some point it becomes fun. I’m not there quite yet! Best to you with your new home.

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